Communications, Design, and Strategy Leader
Tricia Sauls
For over 25 years, I’ve been blending strategy, design, and content to craft meaningful experiences. From developing engaging events that bring people together to designing content that tells a brand’s story, I thrive on bringing fresh ideas to life. Explore my work, and let’s connect on turning visions into reality.
triciasauls@gmail.com
(919) 616-3019
Case Studies
ASTA Expo Marketing
Annual Training Event for 1200
Stronger NC
Promoting Civic Engagement in NC
Unity Social Groups
Small Group Gatherings
Quick Bookkeeping Social
Small Business Bookkeeping Services
ASTA Women's Group
Events for Women in Automotive Industry
Fueling Connections
Automotive Business Owners Event
Skills & Expertise
CRM & Event Management Software
Cvent, Bizzabo, Eventdex, Glue Up, Salesforce, Growth Zone
Office Suites
Microsoft Office (Teams, Word, Excel, PowerPoint, Outlook), Google Workspace
Design & Publishing
Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva
Web Content Management
WordPress and Related Software, SharePoint
Marketing Automation
HubSpot, Salesforce Marketing Cloud
Social Media Management
Meta, Hootsuite
Email Editors
Constant Contact, Mail Chimp
Analytics & SEO
Google Analytics, Google AdWords, SEMrush
AI
Chat GPT, Claude, Midjourney, Ideogram
Work Experience
JUL 2020 - JUN 2024
Executive Director
Automotive Service and Tire Alliance, Raleigh, NC
- Spearheaded organizational growth and member advocacy, managing a staff of 4, board of directors, contractors and volunteer team
- Orchestrated annual 3-day training event for 1000+ attendees and 20+ networking events yearly
- Planned and executed 24 yearly member events, networking socials, training classes and board meetings across NC
- Developed and managed annual and individual event budgets, ensuring fiscal responsibility and resource optimization
- Led digital transformation initiatives, implementing CRM and event management software to streamline operations
- Established and maintained partnerships with educational institutions to support statewide apprenticeship programs
- Mentored staff and volunteers, enhancing team performance and professional growth
NOV 2015 - JUN 2020
Marketing Director
Automotive Service and Tire Alliance, Raleigh, NC
- Boosted event attendance by 925%, growing from 75 to 1000 attendees
- Expanded social media reach to 6.7K followers, analyzing engagement metrics for growth
- Directed rebranding efforts, aligning organizational image with strategic goals, boosting brand recognition by 50%
Dec 2011 - Nov 2015
Marketing and Communications Director
Unity of the Triangle, Raleigh, NC
- Implemented data-driven marketing strategies, doubling email open and click-through rates
- Optimized PPC advertising campaigns, improving ROI by up to 150%
- Spearheaded successful $1,000,000+ capital campaign, orchestrating all aspects from strategy to execution for new building funding
Jan 2007 - Sep 2007
Project Manager
ABT - Atlantic Business Technology, Raleigh, NC
- Successfully managed multiple client website projects, ensuring on-time and on-budget delivery to clients
- Facilitated effective communication between clients, designers, and SEO specialists
1995 - 2007
Owner and Manager
Praxis Design Studios, Raleigh, NC
- Successfully managed multiple client website projects, ensuring on-time and on-budget delivery to clients
- Facilitated effective communication between clients, designers, and SEO specialists
Events I've Managed
ASTA Expo
The ASTE Expo is a premier three-day event that attracts over 1,200 attendees from the automotive service and repair industry. Hosted by the Automotive Service and Tire Alliance (ASTA), it features educational seminars, hands-on training, and keynote speakers covering the latest in automotive technology and business strategies.
The event also includes a trade show showcasing cutting-edge tools and equipment, providing valuable networking opportunities for shop owners, technicians, and industry leaders to connect and grow their businesses.
Fueling Connections
Fueling Connections is a two-day networking and educational event designed for service and tire shop owners. Hosted by the Automotive Service and Tire Alliance (ASTA), the event offers sessions on business growth, profitability, and industry trends, featuring expert speakers and engaging workshops.
In addition to learning opportunities, Fueling Connections provides an excellent platform for industry professionals to connect, exchange ideas, and foster partnerships that drive success in the automotive service industry.
Unity Capital Campaign
As part of a successful Capital Campaign for Unity of the Triangle, a series of events was organized, including a groundbreaking ceremony, a kickoff celebration, and small group gatherings. These efforts helped engage the community and raise over one million dollars to fund the construction of the organization’s new facility. The campaign fostered strong support and excitement around the project, contributing to its ultimate success.