Communications, Design, and Strategy Leader

Tricia Sauls

For over 25 years, I’ve been blending strategy, design, and content to craft meaningful experiences. From developing engaging events that bring people together to designing content that tells a brand’s story, I thrive on bringing fresh ideas to life. Explore my work, and let’s connect on turning visions into reality.

triciasauls@gmail.com

(919) 616-3019

Case Studies

ASTA Expo Marketing

Annual Training Event for 1200

Stronger NC

Promoting Civic Engagement in NC

Unity Social Groups

Small Group Gatherings

Quick Bookkeeping Social

Small Business Bookkeeping Services

ASTA Women's Group

Events for Women in Automotive Industry

Fueling Connections

Automotive Business Owners Event

Skills & Expertise

CRM & Event Management Software

Cvent, Bizzabo, Eventdex, Glue Up, Salesforce, Growth Zone

Office Suites

Microsoft Office (Teams, Word, Excel, PowerPoint, Outlook), Google Workspace

Design & Publishing

Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva

Web Content Management

WordPress and Related Software, SharePoint

 

Marketing Automation

HubSpot, Salesforce Marketing Cloud

Social Media Management

Meta, Hootsuite

Email Editors

 Constant Contact, Mail Chimp

Analytics & SEO

Google Analytics, Google AdWords, SEMrush

AI

Chat GPT, Claude, Midjourney, Ideogram

Work Experience

JUL 2020 - JUN 2024

Executive Director

Automotive Service and Tire Alliance, Raleigh, NC

  • Spearheaded organizational growth and member advocacy, managing a staff of 4, board of directors, contractors        and volunteer team
  • Orchestrated annual 3-day training event for 1000+ attendees and 20+ networking events yearly
  • Planned and executed 24 yearly member events, networking socials, training classes and board meetings across NC
  • Developed and managed annual and individual event budgets, ensuring fiscal responsibility and resource optimization
  • Led digital transformation initiatives, implementing CRM and event management software to streamline operations
  • Established and maintained partnerships with educational institutions to support statewide apprenticeship programs
  • Mentored staff and volunteers, enhancing team performance and professional growth

 

NOV 2015 - JUN 2020

Marketing Director

Automotive Service and Tire Alliance, Raleigh, NC

  • Boosted event attendance by 925%, growing from 75 to 1000 attendees
  • Expanded social media reach to 6.7K followers, analyzing engagement metrics for growth
  • Directed rebranding efforts, aligning organizational image with strategic goals, boosting brand recognition by 50%

Dec 2011 - Nov 2015

Marketing and Communications Director

Unity of the Triangle, Raleigh, NC

  • Implemented data-driven marketing strategies, doubling email open and click-through rates
  • Optimized PPC advertising campaigns, improving ROI by up to 150%
  • Spearheaded successful $1,000,000+ capital campaign, orchestrating all aspects from strategy to execution for new building funding

Jan 2007 - Sep 2007

Project Manager

ABT - Atlantic Business Technology, Raleigh, NC

  • Successfully managed multiple client website projects, ensuring on-time and on-budget delivery to clients
  • Facilitated effective communication between clients, designers, and SEO specialists

1995 - 2007

Owner and Manager

Praxis Design Studios, Raleigh, NC

  • Successfully managed multiple client website projects, ensuring on-time and on-budget delivery to clients
  • Facilitated effective communication between clients, designers, and SEO specialists

Events I've Managed

ASTA Expo

The ASTE Expo is a premier three-day event that attracts over 1,200 attendees from the automotive service and repair industry. Hosted by the Automotive Service and Tire Alliance (ASTA), it features educational seminars, hands-on training, and keynote speakers covering the latest in automotive technology and business strategies.

The event also includes a trade show showcasing cutting-edge tools and equipment, providing valuable networking opportunities for shop owners, technicians, and industry leaders to connect and grow their businesses.

Fueling Connections

Fueling Connections is a two-day networking and educational event designed for service and tire shop owners. Hosted by the Automotive Service and Tire Alliance (ASTA), the event offers sessions on business growth, profitability, and industry trends, featuring expert speakers and engaging workshops.

In addition to learning opportunities, Fueling Connections provides an excellent platform for industry professionals to connect, exchange ideas, and foster partnerships that drive success in the automotive service industry.

Unity Capital Campaign

As part of a successful Capital Campaign for Unity of the Triangle, a series of events was organized, including a groundbreaking ceremony, a kickoff celebration, and small group gatherings. These efforts helped engage the community and raise over one million dollars to fund the construction of the organization’s new facility. The campaign fostered strong support and excitement around the project, contributing to its ultimate success.