ASTA Expo Marketing
Branded Visuals for Social Media
Purpose and Focus
The ASTA Expo is the largest automotive training event in the Southeast, with over 60 years of history. The social media campaign aimed to generate excitement, increase registration, and highlight the event’s legacy by sharing event announcements, fun facts, and showcasing its long-standing history in the automotive industry.
Creative Campaigns
Sponsors like Turnkey Marketing, Steer and AutoLeap were prominently featured alongside event branding to align with our target audience of automotive industry leaders. The posts reflected the value of networking and business growth, which resonated with shop owners and tire dealers looking to level up their operations.
Project Summary
The social media campaign for the ASTA Expo successfully highlighted the event’s scale, legacy, and international appeal. With over 1,200 attendees, 64 training sessions, and 12 social events, the posts built excitement leading up to the three-day event. Creative content celebrated the ASTA Expo’s 60+ years of history, while event announcements and fun facts kept audiences engaged and informed.
Marketing Strategy
The marketing strategy focused on building anticipation and awareness by consistently promoting the Expo’s unique value—its massive scale, diverse training sessions, and social opportunities. By mixing in historical content alongside practical event details, the campaign appealed to both returning attendees and newcomers, creating a sense of community and longevity.
Additional Work for ASTA Expo & ASTE
