Stronger NC
Project: Voter Education Campaign
Purpose and Focus
Stronger NC is a non-profit organization that focuses on voter education, issue awareness, and civic engagement. The campaign’s goal was to build awareness around the importance of citizen involvement in state and local government, while also providing essential information about legislative activities and their impact on communities..
Creative Campaigns
The campaign included a variety of branded content, infographics, and social media posts designed to inform and motivate citizens. These materials emphasized the significance of civic engagement, explained key legislative processes, and provided step-by-step guidance on how individuals could get involved. Through clear, impactful graphics and concise messaging, the campaign simplified complex topics to make them accessible and engaging.
Project Summary
Stronger NC’s campaign combined branding, social media outreach, and educational infographics to engage and inform citizens about their local and state government. The marketing strategy centered on increasing awareness of legislative activities and promoting voter education and participation. Through clear and impactful design, the campaign empowered citizens to get involved and make informed decisions, fostering a stronger sense of civic responsibility.
Marketing Strategy
The social campaign aimed to educate and engage the public by promoting voter participation and legislative awareness. The use of infographics helped break down state and local government activities in an easy-to-understand way. Through consistent, values-driven content, the campaign encouraged citizens to stay informed and actively participate in the political process.