ASTA Women's Group
Event Series Promotion
Purpose and Focus
The ASTA Women’s Dinners were designed as intimate and engaging networking events, with a focus on creating meaningful conversations among women business owners in the automotive industry. These dinners helped foster a sense of community and provided a supportive space for discussing shared experiences, challenges, and successes.
Event Design
Inspired by the images of powerful women from the past, such as Frida Kahlo and Rosie the Riveter, the event branding was a celebration of strength, resilience, and leadership. The goal was to create an inspiring environment that would encourage women in the automotive industry to embrace their potential, collaborate, and grow both personally and professionally.
Project Summary
The ASTA Women’s Dinners created a unique space for women in the automotive industry to connect, learn, and inspire one another. Drawing inspiration from iconic images of powerful women like Frida Kahlo and Rosie the Riveter, the branding embodied strength and collaboration. These intimate gatherings helped women leaders build relationships and share their journeys, all while growing their network and supporting each other in an industry that is often male-dominated.
Marketing Strategy
The marketing strategy for these dinners emphasized the personal and powerful nature of the events. The visuals and messaging reflected a commitment to empowering women business owners and leaders in the automotive industry. By focusing on stories of strength and collaboration, the marketing resonated with women looking to connect with like-minded professionals in a supportive and dynamic setting.
Additional Work for ASTA
