Communications, Design, and Strategy Leader with extensive expertise in digital marketing, member engagement, and event execution. Demonstrated success in driving organizational growth, leading digital transformation, and establishing strategic partnerships. Passionate about leveraging innovative solutions to streamline operations and enhance member experiences.

• Advocacy
• Staff Management
• Volunteer Management
• Public Speaking
• Community Outreach

• Spearheaded organizational growth and member advocacy, managing a staff of 4, board of directors
  contractors and volunteer team
• Orchestrated annual 3-day training event for 1000+ attendees and 20+ networking events yearly
• Planned and executed 24 yearly member events, networking socials, training classes and board meetings across NC
• Developed and managed annual and individual event budgets, ensuring fiscal responsibility and resource optimization
• Led digital transformation initiatives, implementing CRM and event management software to streamline operations
• Established and maintained partnerships with educational institutions to support statewide apprenticeship programs
• Mentored staff and volunteers, enhancing team performance and professional growth

• Boosted event attendance by 925%, growing from 75 to 1000 attendees
• Expanded social media reach to 6.7K followers, analyzing engagement metrics for growth
• Directed rebranding efforts, aligning organizational image with strategic goals, boosting brand recognition by 50%

• Implemented data-driven marketing strategies, doubling email open and click-through rates
• Optimized PPC advertising campaigns, improving ROI by up to 150%
• Spearheaded successful $1,000,000+ capital campaign, orchestrating all aspects from strategy to execution for new building funding

• Successfully managed multiple client website projects, ensuring on-time and on-budget delivery to clients
• Facilitated effective communication between clients, designers, and SEO specialists

• Founded and grew a full-service design studio, managing a team of 8 professionals
• Directed projects for international and small businesses, from concept to completion
• Established the studio as a regional industry leader through effective SEO and branding strategies